On the occasion of ITB 2018, the international tourism trade show, the BMUB is presenting 15 sustainable travel destinations. These destinations include the Peene region in Mecklenburg-Western Pomerania, the partner region of this year’s ITB. The region has won the special award for biodiversity and nature experiences in the National Competition for Sustainable Tourism Destinations organised by the German Tourism Association (DTV) and the Federal Environment Ministry (BMUB). The latest sustainability report includes the Peene region together with 14 other nominees, finalists and winners of the competition.
Federal Environment Minister Barbara Hendricks said: “Many destinations in Germany place great emphasis on sustainability, as tourism relies more heavily on natural and cultural resources as well as support from the local people than any other sector. More and more tourists are interested in sustainable travel too.”
The award-winning destinations are models of high-quality, environmentally friendly and socially compatible tourism in Germany. The report contains ideas for those looking for a relaxing or adventurous trip, allowing them to make conscious choices and encouraging them to spend their holidays in Germany.
The fact that contributions to the competition came from twelve different federal states proves that sustainable tourism is an issue for all of Germany. Sustainable tourism does not just refer to protecting nature and the environment, but also to securing a region’s economic future, the well-being of the people and promoting culture and identity. In rural regions in particular, tourists visiting protected areas for example are a major factor in creating regional added value. Sustainable tourism development is a key task for the future of Germany’s tourism sector. The National Competition for Sustainable Tourism Destinations strengthens the commitment of tourism managers and local businesses to sustainability issues.